The Phase One 645DF and the IQ180 medium format system is a serious camera system for a serious photographer. A full frame 80 megapixel digital back offers unparalleled image quality. The 645DF and the IQ180 combine to make a beast of a camera, and currently is the top of the line in single-capture resolution. The camera is based on an open architecture, meaning that the camera can accept a variety of digital backs and lenses. It is a system that can grow and expand with your needs, not rendering itself obsolete when the “next big thing” gets released. It’s a camera for studio and location work that brings the focus back to photography. This is not a dSLR with some video options thrown in. This is a real photographic camera, not a videography afterthought.
Why should you care? You should care because this may be the best studio camera I’ve ever used. And if you care about your images, and need to deliver high-resolution files, and have art directors that care about the final product more than the bottom line, then Phase One may be the digital camera system for you.
At some level, photographers and videographers in this modern era are simply data collectors, journeying about our metro areas to bring home the bits. And, on so many sad days, we are no more than data processors: ingesting, tweaking, and delivering the good gigabytes (and, perhaps, the occasional paper product).
So what happens to the gigabytes once the goods are delivered? Ideally – and as highlighted by advertising material like this: Chase Jarvis TECH, Complete Workflow and Backup for Photo + Video – data professionals take over, safely squirreling our work away on monster server racks in humming, temperature-controlled back rooms, backed up overseas and on other planets as well. Perhaps, hyperbole of the elite aside, a multi-workstation mid-size studio might upload files to a backed-up server in a spare closet.
This past year we’ve seen history in the making, an exciting shift in funding these creative projects of ours: power to the people, no grants, no clients, just great ideas, passion, and a kick-ass three-minute video. Having just completed a Kick-starter-funded short film, I know this stuff really works (and there’s my validated answer to the first question we all really have about so-called “crowd funding”). It was a challenging roller coaster of an experience for me, but it was a rewarding, enjoyable, and — at midnight on the last full day — a successful one. What did I learn? Read on:
It doesn’t take long talking to food photographer, Jeff Kauck, to detect his passion for art, light, and photography. His studio is lit with two giant windows, one facing North, one East. During our conversation, talk quickly arrives at the finesse of light and color in classic painting. Jeff explains the concept of Color Lift:
“You take a white cup and saucer outside, the shadow is blue, the sunlit highlights are yellow, opposite colors. With a warm light source and a purple shadow, the white is more dimensional.” In essence, Jeff uses the broad light beaming into his Chicago studio like a liquid watercolor palate. In contrast to the contemporary trend towards neutrality in studio light color, Jeff’s work seems alive and visceral, with warm natural light and cool natural shadows.
Read on for our complete interview, and see much more of Jeff’s work at jeffkaukphotography.com..